context research


Online Methods

Respondents, e.g. clients of a specific service, who previously gave permission to get contacted by researchers receive in web surveys e-mail invitations including embedded link to an online questionnaire. This link could be sent anonymised or related with a single code in order to exclude multiple-participation in surveys. Furthermore it is possible to send login-data with passwords for registration purposes and completeing the online questionnaire. In any case there is a strict separation of answers and personal data of respondents according to Austrian data protection law and the ESOMAR-Code, the highest ethical and professional standards for researchers worldwid. Answers are filled in by the respondents into a previously prepared and programmed online survey form. Thus, an important criterion of quality is the use of professional survey software, which guarantees up-to-date implementation of research and technical stability during usage.

When guiding an online research project we particularly take care of the following quality criteria: questionnaires in online research studies have to be set up with special care, taking into account the self-completion situation. Open-ended questions should be limited to necessities with the purpose of keeping motivation of participation up. Precise and careful pretesting of the online questionnaire before starting the fieldwork and quality assessment of contact data, e.g. e-mail addresses, may increase response-rates and sharpens the survey to fit best the target-group. The invitation e-mail should be written in a motivating way including average time frames for processing. Another advantage of online research is the possibility to control fieldwork and responses permanently which we find necessary to react in time if adaptions are required. We are happy to support, design, advise and collaborate for your high-quality outcome, right on time with state of the art online research.

In case specific target-groups or a representative study within Internet users want to be reached within your study, we co-operate with online-access-panel suppliers. In doing so, we take care on working with providers, delivering highest possible quality according to the ISO 26362 standard and 28 ESOMAR-questions for online-panels. Those quality criteria concern in particular requirements regarding recruitment of new panel members, access panel structure and size, panel management as well as professional and ethical rules of conduct.

Application fields of online surveys with personalized invitation:  

  • Customer satisfaction studies e.g. for products, services or consulting
  • Advertising-pre & post-tests and New Media research
  • Image- & branding-studies
  • Concept- & product-tests
  • Analyses of target groups
  • Employee surveys e.g. job satisfaction, work conditions and climate, evaluation of internal communication measures
  • Psychological studies & social research

In On-site surveys web users are recruited via pop-ups and questioned while they are visiting a specific website. With the use of Intercept method i.e. only every n-th user is surveyed, in the case a random selection of users is sought.

Application fields of on-site surveys:

  • Evaluation of visitor structures of websites
  • Attitude- and preference measurement of website visitors
  • Need analysis of website-visitors regarding offered content
  • Image-studies

Another group of methods of online research are User Experience Evaluations. We offer expert reviews & heuristic evaluation analyses of the usability and technological and psychological perception of the interaction between systems and users, e.g. websites, software, mobile applications. This evaluation is conducted on the basis of profound Usability-instruments and result in recommendations to optimize quality and reduce complexity of interactive products and services.

In Usability Tests with respondents possible barriers using an interactive systems and interfaces will be identified. This comprises analyses of ease of use, according to rational and emotional criteria by specific tasks based on everyday usage of the defined system or plattform. Thinking aloud while performing the tasks and observing the behavior, provides insights on the mental map of users and important information about given usability of interactive human-computer interfaces.

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