context research



Corporate philosophy

We are your solution-oriented, reliable business-partner with international partners.

Innovative & opennesss regarding new developments in market research: creative research design and methods, questionnaires and presentation of results is key.

Network: combining psychology, technology and marketing as well as science and practice, including professional network within ESOMAR, VMÖ and ISO.

Experience & expertise for more than 20 years: primarily in the areas of digital research, use of psychological methods and project-management

Our values: tailor-made solutions for our clients, following state of the art ethics & quality standards for best outcomes, solution-oriented and efficient work approach, loyal, discrete and enthusiastic.


EM_2018webDr. Emanuel Maxl has more than 20 years professional experience in market- and opinion-research in several German and Austrian institutions and research centers amongst others as director for qualitative research at Research International. He studied psychology at the University of Graz (Austria) and finished his doctoral study at the Technical University Ilmenau (Germany, supervisor: Prof. Dr. N. Döring) about mobile research methods. Emanuel Maxl is certified industrial- and organizational, clinical and health psychologist. He is teaching market-research and new methods at Austrian applied universities. Emanuel Maxl was chairman of the Austrian market research association VMOE and is currently ESOMAR representative for Austria. He is committed to quality standards in market- and opinion research. From 2008 till 2014 he was member of the ISO-committee for ISO 20252 standard “Market-, Opinion- and Social Research”. Research focus of Emanuel Maxl is qualitative-psychological research, consulting and coaching and digital methods.


Team & Research-Partner

H_HaidvoglMag. Harald Haidvogl, psychologist, academic market- & opinion-researcher, expert in qualiative research, moderation of focus groups & indepth-interviews, previously department leader at Institute for empirical Social Research, clinical and health psychologist.



I_FuerlingerMag. Isabelle Fuerlinger, Consultant for innovation – idea generation and evaluation, moderation of workshops, previously team-manager at trendone GmbH and Bayer Health Care AG.



F_KeuschDr. Florian Keusch, Social and Economic scientist, external consultant, Researcher at the Professorship for Statistics and Methodology, previously at the University of Maryland, USA and Vienna University of Economics and Business, Austria,



 KirchmairRolf Kirchmair, psychologist, owner of the research institute T.E.A.M. in Frankfurt am Main, Germany, research partner, previously general manager at the Ernest Dichter Institute, lecturer at several applied universities, specialised in qualitative research







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